Pepsi MAX
Refreshing Half-Time with PepsiMax, Big Zuu and Twisted
10.5M UK Views
99% Positive Sentiment Rate
5X Branded Content Benchmark for Action Intent
The ask and our answer
In 2023, Twisted kicked off a fully integrated partnership with Pepsi MAX to get UK football fans to recognise Pepsi MAX as the ultimate refreshing beverage to watch the game with.
We enlisted food icon Big Zuu to provide some quick and easy match-day meal inspiration to pair with Pepsi MAX, and show the nation the mountain of simple recipes that can be produced in 15-minutes.
And we even amplified the campaign with a bespoke Amazon Fresh hub, allowing viewers to order the recipe ingredients straight to their basket, Twisted London sampling and a Mail Online homepage takeover. Safe to say we took the Champions League half-time to the MAX.
What we brought
Jungle Influencer Jungle Influencer
Jungle Network Jungle Network
Jungle Performance Jungle Performance
Where we dropped it
Instagram
