Illuminating the reality of food waste with Wasa

Wasa wanted to inspire their community to think about the bigger picture, by bringing the rotten reality of food waste to people’s feeds.

Partnering with creators to rescue food from their local communities, we created Wasa Waste Wins, a series in which content creators openly spoke about food waste and owned their own. The campaign successfully pushed against the polished image of food on social to encourage authentic and vulnerable conversations around food waste.

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