Honest beauty with Superdrug's Studio London

To launch Studio London on social, and cut through the noisy beauty landscape filled with unattainable beauty standards, we launched a TikTok campaign rooted in honesty.

Working with macros and nano influencers, we created a host of content with honest people, using Studio London’s honest products and sharing honest experiences. We supplemented this with an additional 20 pieces of hygiene content, filmed in-house showcasing the best of the product, taking to the streets to speak to the target market and creating trend led videos for TikTok, resulting in 10K followers in just 6 weeks.

See it come to lifeSee it come to life