Pukka Pies
Celebrating National Pie Week with Pukka Pies
1.5M Reach
2.4M Impressions
40K Engagements
The ask and our answer
To celebrate Pie Week, we wanted to show the nation that any mood can be a pie mood, and whatever your pie mood looks like, Pukka has a delicious option for you.
Through a creator-led campaign, we worked with foodie-centric lifestyle influencers to reveal their 'Pie Mood'. From SJR Builders to Big John, we got creators, with a combined audience of 495.1K, to create their ultimate Pie Mood dinner - like a jalapeño mac and cheese, for when you’re in a fiery mood.
We even kitted them out in Pukka hoodies and beanies, and gave our audience a chance to win their own set.
What we brought
Jungle Social Jungle Social
Jungle Influencer Jungle Influencer
Jungle Network Jungle Network
Jungle Performance Jungle Performance
Where we dropped it
Instagram
